Serena Advani is the founder of Seadrop, a brand reinventing skincare as tablets instead of liquids. While traditional skincare is ~90% water and stored in single-use plastic, our waterless cleanser comes in zero-waste, refillable packaging for skincare that’s cleaner for both the planet and your skin. Serena holds degrees in cognitive neuroscience and operations (with a focus on neuromarketing) from Penn, along with an MBA from Wharton (where she served as a President of the Wharton Beauty Club). She previously worked on beauty due diligences at McKinsey and in global brand strategy at Estee Lauder Companies (Bobbi Brown), and she has recently been named one of 2023 Most Influential ESG Leaders by Women’s Wear Daily.