A Natural Products Industry Socialpreneur with 20+ years launching new brands. From startups to exit, Eric is a Visionary Disruptor with deep experience creating mission-based products. Eric is the recipient of the 2007 “Sustainable Business of the Year Award”, 4 time Annual Winner BevNET.com & 2 time Annual Beverage Digest “Best Product of the Year Awards” – an annual a Top 50 Beverage World Magazine “Disruptor” and serves as a Nutrition Capital Network Selection Committee Member.
In 2002 he Co-Founded Steaz, world’s first USDA Organic RTD tea brand and positioned it to be a leader today in the beverage category while establishing a Triple Bottom-Line business model founded on People, Planet & ethical Profitability. With a successful sale to a strategic in 2016, Steaz is the leading Fair Trade tea brand in the US.
Prior to Steaz, Eric was President of Long Life Tea, tripling their organic tea lines before sale to Kikkoman. Prior he served as the National Brand Manager for Country Life Vitamins and was on the Exec Committee, co-directing 5 brands and over 1,000 SKUs globally.
In 2011, Eric founded I AM, a nutraceutical lifestyle brand and MetaBrand, an R&D shop focused on organic beverages. Eric formed MetaBrand Capital in 2014 which made the first institutional investment into Runa Tea, which led the company on to strategic exit in 2018.
In 2015 Eric co-founded cannabis venture mood33, marketing next gen beverages to consumers seeking the benefits of this healing plant in a new delivery format, and launched visionary agency BeyondBrands with wife, Eco-Fashion pioneer, Marci Zaroff. BeyondBrands is a “Conscious Products” consulting agency and accelerator which focuses its Super-Tribe of experts on advising entrepreneurs, CPG brands and VCs in need of developing better-for-you, products in Food, Beverage, Fashion, Beauty, Plant Medicine & Nutraceuticals. Launched 2019, the first company incubated from within was Good Catch, a plant-based seafood brand, and in 2020 plant-based frozen wrap brand Cool Beans which launched nationally in Sprouts Market